The Lines remain Blurry

As you all might know, Pharrell Williams and Robin Thicke were ordered to pay $7.2mm to the estate of Marvin Gaye for copyright infringement in the case surrounding their 2013 super hit “Blurred Lines.”

A Los Angeles jury has decided Robin Thicke noticeably ripped off Marvin Gaye‘s 1977 hit “Got to Give It Up” when he wrote the smash hit “Blurred Lines” with Pharrell Williams and T.I.

But after the judge decision, the lines are still blurred. Do you want to know why?

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PROS & CONS DISTRIBUTION SITES (iTunes, GooglePlay, Amazon, Soundcloud)

The latest developments in technology have changed everything in our lives and of course it has changed our relationship with music as consumers and artist’s way to sell their music. Not only we don’t have to rely in the radios or casette / CD players anymore (we can stream every song we like any place and any time) but also we don’t need to go to physicall stores anymore, we can buy music online in seconds from the comfort of our homes.

And if you can buy them it means someone is selling it. Artist have now the opportunity of selling their music without necessarily having the support a record label. They can now do it themselves. As simple as recording and uploading, artist’s music will be out in the market for all potential costumers interested in buying it.

There are many music digital stores worldwide. The most important are Itunes, Google Play, SoundCloud and Amazon. Lets go through the Pros and Cons of each one. Seguir leyendo

Case Study: Rihanna as a Brand

 Rihanna is one of the most succesful artist of the moment and it has not been by chance. She has build a powerfull and stablished brand that could be defined in 3 words: a Rebel Bad Girl

The first things to have to be a good brand are mainly two: being marketable (having a good product and a market) and being consistent (being able to stay in the costumer’s top of mind).

She has got both of them.

Why?

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