It’s not Spring, it’s Rihanna season

When you wake up in the morning and you open Instagram and all of the sudden BadgalRiri teases 3 new songs of her next album R8. When you read in the news she is releasing 3 songs featured on the soundtrack to the upcoming DreamWorks animated movie Home and that in addition to contributing music to the film, Rihanna also lends her voice to the character Tip. And just in case you haven’t had enough with that, you discover she is the new Dior girl becoming the first black woman to do so and that she is about to start filming a Documentary about her professional and personal life, then, just then, you realize it is not spring, its Rihanna season.

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Rihanna Becomes the First Black Woman to Model for Dior

It’s official! WWD confirmed it! Rihanna is the new model for Dior‘s new campaign becoming the first black woman to sign the deal. EPIC! Specially considering the fact that fashion industry is notorious for its narrow mindedness when it comes to diversity.

As mentioned in other post Case Study: Rihanna as a Brand, it’s not the first time the Grammy Award-winning singer inks a deal in fashion industry. She has already graced a campaign for Balmain and was recently named a creative director at Puma. And now she is a Dior Girl.

What can we expect?

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Discover ‘Undrtone’ , Scott Vener’s Music App

Scott Vener is a multitasking guy who used to be Music Supervisor for the MTV shows Entourage, How to Make It in America and 90210 and also worked as a talent scout at MTV where he became friends with big people in the Music Biz such as Pharrell or Justin Timberlake.

Vener is now boarded on a new project, a music App he has created called ‘Undrtone’. It’s a music sharing platform that aims to be a social media platform for music fans.

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Case Study: Rihanna as a Brand

 Rihanna is one of the most succesful artist of the moment and it has not been by chance. She has build a powerfull and stablished brand that could be defined in 3 words: a Rebel Bad Girl

The first things to have to be a good brand are mainly two: being marketable (having a good product and a market) and being consistent (being able to stay in the costumer’s top of mind).

She has got both of them.


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Jay Z vende su música “al por mayor” a Samsung

Si de algo sabe Jay Z es de hacer música y negocios. Su último pelotazo consiste en un acuerdo la empresa de telefonía surcoreana Samsung Electronics, anunciado el pasado domingo. No se conocen detalles ya que ninguna de las partes ha ofrecido entrevistas pero se rumorea que la operación publicitaria ha costado a la marca 20 millones de $.

Casi nada…

El músico de 43 años demuestra que es un gran empresario vendiendo “en paquete” 1 millón de copias de su 12º  álbum “Magna Carta Holy Grail” a Samsung para que la empresa las regale a los usuarios del modelo Galaxy que se descarguen una aplicación especial el 4 de julio (tres días antes del lanzamiento oficial del disco el 7 de julio).


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