Rihanna Becomes the First Black Woman to Model for Dior

It’s official! WWD confirmed it! Rihanna is the new model for Dior‘s new campaign becoming the first black woman to sign the deal. EPIC! Specially considering the fact that fashion industry is notorious for its narrow mindedness when it comes to diversity.

As mentioned in other post Case Study: Rihanna as a Brand, it’s not the first time the Grammy Award-winning singer inks a deal in fashion industry. She has already graced a campaign for Balmain and was recently named a creative director at Puma. And now she is a Dior Girl.

What can we expect?

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Case Study: Rihanna as a Brand

 Rihanna is one of the most succesful artist of the moment and it has not been by chance. She has build a powerfull and stablished brand that could be defined in 3 words: a Rebel Bad Girl

The first things to have to be a good brand are mainly two: being marketable (having a good product and a market) and being consistent (being able to stay in the costumer’s top of mind).

She has got both of them.

Why?

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